Friday, September 28, 2012

Brand Ambassador

Via @MeganBlake: Nice parking job Metro work truck! Not cool. @wmata

So Metro launched yet another, very expensive looking marketing campaign called "Momentum."  Metro won't say what it cost.

The agency is fast becoming a PR firm pushing the idea of transit rather than actually moving people around in an efficient, safe and economical way. It's like they're in campaign mode full-time now.

But thanks to brand ambassadors like the one above, and all of the other Metro high-jinx, none of this incessant campaigning will work. Nor should it ever be needed.

When will Metro learn that good service, a safe ride and polite employees are all the marketing it needs?

Until Metro is accountable from the top to the bottom, I don't think much will change.

As a marketing footnote, Metro was heroic in accepting money from Living Social to stay open for possible late-night, post Nationals game service. I don't think I've ever seen any organization try to glom onto another's good deed quite like Metro did.

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