Tuesday, May 24, 2011

Guest Blogger: Dan Stessel, Metro's New Chief Spokesman


When we learned Metro had hired Dan Stessel to be their new chief spokesman, we reached out to him over Twitter to welcome him to DC. We also invited him to write a guest post for the blog, which he did--on the first day he was at Metro.

Here it is:
Why I’m Here

Over the past few weeks, a few of my close friends have tried to make sure I knew what I was getting myself into as I assume the role of Metro’s chief spokesperson. You can probably imagine the typical reaction: “Oh.” [pause] “Really??” [pause] “METRO?!”

For my introductory Unsuck blog post, I thought I’d take the opportunity to not only introduce myself, but also to explain why I believe being here is a unique opportunity that, for me, was impossible to pass up.

I first fell in love with DC during my college search back in 1994. I knew immediately that no other place would compare, and ultimately, I applied only to one school (GW) because I was so determined to be here.

Metro, of course, was one of the things that made the city stand out. It was safe, efficient, modern, clean and reliable.

Most readers of this blog are well aware of the changes that followed. Age, deferred maintenance and other factors all seemed to catch up with the system. When I came back to visit Washington earlier this year, I was dismayed to see how the system had deteriorated. The first very train I boarded at Union Station experienced door and brake problems and had to limp toward Judiciary Square at walking speed. It was obvious that the system was not what it used to be.

I’ve been a communicator in the transportation world for more than a decade now – first at Amtrak, then NJ TRANSIT and now Metro. One of the things I learned early on was that, in order to do this well, you must be absolutely passionate about that which you are communicating. And that’s really why I’m here. I believe that Metro is America’s transit system. I believe it deserves to be restored to what it used to be – the system I remember. I believe Metro customers deserve clear information, using a multitude of channels (including social media), to enhance their experience. I believe in the efforts by our Board and GM Rich Sarles, now underway, to return the system to a state of good repair over the next few years. And I believe that we can do it.

I am under no illusion about the challenges that lie ahead. The next several years – the “era of rebuilding” at Metro – are going to require patience, dedication and focus. I am committed not only to doing whatever I can to keep our customers informed of these efforts, but also to listen and advocate on their behalf.

Let the conversation begin.

Comments (82)

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Good luck- you'll need it!
This system will not change as long as Jackie Jeter and that ultra currupt union have a stranglehold on how employees can be disciplined. Here's a few examples, all of which can be found here:
1) Bus driver gets off bus, and punches an off duty cop dressed as McGruff the Crime Dog. Originally fired, metro gets his job back... WITH back pay....
2) Bus driver runs a red light, hitting a taxi carrying a family. The father dies. He was fired, but metro got his job back... with back pay.. He was arrested and charged a year later. No word on whether he is still employed by metro.
3) Employees who have been on video stealing from ticket machines somehow get to keep their jobs... really?
4) Station Managers telling riders who have been assaulted to get bent and its not their problem. No discipline taken against them.
5) Lady completely fabricates an illness to collect disability. Was supposed to mail in a form every couple of weeks, but never did, yet had the power to update her facebook page and send an email telling WMATA to leave her alone.
6) Various incidents regarding drivers texting, when there is a "no tolerance" policy

If you are serious abut your job, take the metro to work every day. Ditch your car. See what I have to see. From the station managers texting, and being rude or dismissive if you are having trouble with your smart trip, to malfunctioning escalators, PIDS display screens malfunctioning, etc. Maybe that will continue to fuel your passion.
3 replies · active less than 1 minute ago
MadAsHeck's avatar

MadAsHeck · 722 weeks ago

7) Employees caught on camera parking illegally.
8) Metro Police socializing in groups outside the faregates, while assaults and theft occur inside.
9) Employees feeding raccoons!
10) Employees harrassing women
Frustr8dCommuter's avatar

Frustr8dCommuter · 721 weeks ago

11) Assaulting guys in wheelchairs
Welcome back to DC and to Metro. I sincerely hope you're able to be the difference Metro and it's thousands of passengers so desperately need.
You are going to need every ounce of that passion to sustain you in the coming year, but maybe this job will be a chance to create some of the change that everyone knows must happen.
Soylent Green Line's avatar

Soylent Green Line · 722 weeks ago

Thank you for your words. Now let's see some action.

Best wishes,

Solylent Green
Sarles brought you in as you worked for him in the past. He hasn't raised accountability and he has lowered measures. You can't spin failure...just as you can't spin cronyism.

The system is broken and fundamentally flawed as designed. You can't spin that away either.

Nor can you spin away the poor attitude of the unionized employees, secure from attempts as discipline.

What we want from Metro is honesty...if you can give us that, we may forgive the cronyism you arrived under.
Dan,

It's great that you want to improve wmata. If the existing communications strategy consists of you sharing metro talking points with us, you'll fail. You'll see no change, the system will continue to deteriorate, and riders will further shift to other modes of transportation. But if you can implement a strategy where you encourage two-way communications between wmata and its customers, you just might get somewhere. One of the chief complaints is that metro doesn't listen to, think about, or care for its customers. This starts with station manager apathy and runs all the way up to wmata headquarters' refusal to respond to customer inquiries about safety and employee practices. If you can help us reach wmata, we'll be much more interested in trusting what wmata says to us.
Isn't our new pal Stressel the same guy who a day or so ago was "communicating" to the world that the guy in the wheelchair at the U Street station "fell" while resisting arrest?

Advocating on behalf of the customers, indeed...
4 replies · active less than 1 minute ago
Sweet Bobby's avatar

Sweet Bobby · 722 weeks ago

Nope, according to the Washington Post, it was Metro spokesman Steven Taubenkibel who said that. Source (http://www.washingtonpost.com/national/video-on-youtube-captures-scuffle-between-2-metro-police-officers-man-in-wheelchair/2011/05/23/AFcQYl9G_story.html).
"The incident occurred Thursday on U Street, near the Green/Yellow line station. The officers were on a routine patrol of the area when they saw the man in a wheelchair drinking alcohol on the outdoor sidewalk, Stessel said. They asked him to leave but he refused, Stessel said.

They attempted to issue a citation for public drinking but he refused again, he said. They told him he would be placed under arrest, but Stessel said the man resisted arrest “which resulted in a fall.”" http://washingtonexaminer.com/blogs/capital-land/...

Either Stressel said it, or the Examiner got its attribution way wrong...
The Examiner got it wrong. The statement was issued the day before Stessel started working there.
Ever and Anon's avatar

Ever and Anon · 722 weeks ago

Welcome to the riders' world of Metro, Dan. I like what you wrote and will hold out hope that you can help improve the continually eroding situation. I'll also hold back my satirical comments at this time too, being the optimisitc soul that I am. Not fair to rip someone who's not even had a chance to earn a ripping, after all. :)
Sweet Bobby's avatar

Sweet Bobby · 722 weeks ago

I wish you the best of luck. Obviously, in your capacity, you will not be able to improve the decaying infrastructure in the WMATA system; however, I hope we can count on you to change WMATA's corporate culture and turn it into a system that accurately describes its known issues in a direct, truthful, and accountable manner. It's a daunting task.

PS: Please tell the people who use the twitter account that there is a character limit.
1 reply · active less than 1 minute ago
Also that there is such a thing as lowercase letters, they do not need to shout. :)
Dan,
Thank you for taking the first step to reach out the community – one that is generally rather hostile towards metro. As a PR person I feel that you need to do a better job of telling the public how metro does function fairly well, despite the issues we read about every day.

I get outraged every time I see something like the photo of the bus driver flipping off someone from the window of the bus – but on the flip side I get on a bus every day and generally the bus drivers are professional and do their jobs well.

We need to hear more about the good things metro is doing – such as the train operators successfully operating the trains manually for what two years now?

Thank you,
Iolaire McFadden
(always commenting with my real user account name iolaire)
Metro Ryder's avatar

Metro Ryder · 722 weeks ago

Whatever. You are here because your pal Sarles brought you here and you are getting a nice paycheck.
Good luck to you sir. We'll be watching.
RedLineROFL's avatar

RedLineROFL · 722 weeks ago

As you can see, you have a monumental task before you. If you're open to suggestions, I would suggest that you just "tell it like it is". The public already knows how bad Metro is, that word gets out plenty and there's not much you can do about that. The message we're not getting hammered in to us enough for us to believe is how things are going to get fixed. From the union and employee behavior, to the maintenance and safety concerns. Don't try to sugar coat this crap or live in a fantasy world, you'll lose before you get started.
Maybe public record requests won't take months and years to fulfill (which often ends up meaning "deny" anyhow...)???
1 reply · active 722 weeks ago
hrh king friday 13's avatar

hrh king friday 13 · 722 weeks ago

Dan, that hot college cheerleader you fell in love with back in 1994 has turned into a bloated, bitter, lazy-ass welfare-collecting whore who is rotting from the inside out with syphilis. No amount of lipstick is going to make her pretty again, so good luck.
3 replies · active less than 1 minute ago
Do you have any idea what DC was like in 1994?
hrh king friday 13's avatar

hrh king friday 13 · 721 weeks ago

Yes. And as I recall, Metro was still below the surface of the city at that time.
I remember. I rode the red line every day and it always worked. And the escalators always worked. And trains were on time. And the station personnel were as snarly as they are now.
Hmm...he seems to have a certain amount of candor here, talking to the unsuck crowd, where he presumably realises that people are a bit informed and he can't get away with just saying whatever makes Metro look good.

But as pointed out in a comment above, a few days ago he apparently told the the Examiner that the person in the wheelchair who appeared to have been violently thrown to the ground by police "fell" while "resisting arrest." Having seen the video of the "fall," this does not exactly make me optimistic about how much candor he'll be bringing to the job.
He's demonstrated that he's candid when it's okay or beneficial to be candid, and shamelessly full of bs when the truth is disadvantageous. Basically, he's exactly what we're sick of around here.
Are they letting Mr. Stessel edit the comments now? I had posted a reply to this yesterday, and lo and behold, it's disappeared. Someone want to explain what's going on?

And no, it didn't contain any swear words or personal attacks. It wasn't off topic, either.
No comments have been deleted. They're either published or not.
And lo and behold, after being called out about it, my expunged comment has reappeared! Some candor....
I don't delete comments (or make them magically reappear). They're either published or they're not.
Does this mean Lisa Farbstein is gone?
1 reply · active less than 1 minute ago
Another Anon's avatar

Another Anon · 722 weeks ago

Yes!
Dan, glad to have you here.

Since you are the "voice" of the Metro I'd like to talk to you about easy improvements at communicating with Metro's riders. I use the Wheaton Metro Station, with the longest escalators in the system (and the second longest in the world!). I see that you are slowly reconditioning each of the station's three escalators. And I applaud that. In the one finished one, the lighting is brighter and the use of escalator steps with yellow markings to indicate each step's edge is a positive safety improvement.

That being said, we are often forced to walk down (and amazingly up) these escalators when they are not working properly. And, we never have any idea why nor how long it will take to fix the problem. While certain infrastructure improvements take time and money, one easy no-brainer would be to better inform the public why escalators are down and how long they think they will be down. A little bit of old-time communication would go a long way and help to improve riders' sense of WMATA.

Please start putting signs up when escalators are not working informing us of the whys and whens. (Oh, and btw, the one elevator at Wheaton is the slowest thing I've ever encountered. You should put in high speed elevators like you have at Forest Glen.)
2 replies · active less than 1 minute ago
As "luck" would have it, I just got a tweet saying ALL escalators at the Wheaton station are inoperative. :-( This has happened quite a bit in the last few months.
Talk is cheap and it doesn't fix broken cars. I don't know what your salary is, but I'd rather them take it and hire some maintence workers. I don't need a spin doctor to blow smoke up my arse. You really want to help? Go to Wal Mart and buy some Dickies coveralls and sturdy boots to wear. Then grab your tool box and repair manuals and make our trains safe and keep them running on time. If your not handy, then fire a rude employee and replace him/her and give us the customer service we deserve. We are tired of lip service and promises. We want concrete actions that will get us to work safely and with our dignity intact. I am tired of the abuse and taking my life into my own hands. Stop stating the problems we already know and in the name of Jesus DO SOMETHING ABOUT IT.
3 replies · active less than 1 minute ago
Metro Ryder's avatar

Metro Ryder · 722 weeks ago

Amen!
Ever and Anon's avatar

Ever and Anon · 722 weeks ago

uh.. good points but... well shouldn't we give the guy time to actually try and succeed or try and fail before we start bringing him down? To me, the post reads as an introductory one, which means he hasn't had the chance to try to do anything about anything yet.
His salary probably wouldn't hire even one maintenance worker, with union scale wage and overtime...
Pennyworth's avatar

Pennyworth · 722 weeks ago

GET SOME AC @ L'Enfant Plaza!!!!!!! we'd also like:

1. several oled TVS embedded in the windows of every car broadcasting the news
2. free Wifi and 4g coverage throughout the entire system (tunnels and platforms)
3. cameras in every car
4. more officers
5. more 8 car trains
6. interactive touch screen system maps
7. the ability to just swipe a credit cards and get through the gates
8. gates that prevent teens from waltzing through while the manager is busy chatting someone up

:-D
I'll just say it. Hey, Dan. Tell them to knock off the patronage and hire some white people.
1 reply · active less than 1 minute ago
Ah! The plot thickens!
Great to see Dan realizing the conversation about Metro is happening in places like this, and not the mainstream media. Commendable that one of his first actions was to guest post on a blog highly critical (rightfully) of Metro.

Let's hope this ushers in a new era of openness and frank acknowledgment of the problems.
MadAsHeck's avatar

MadAsHeck · 722 weeks ago

Dan,
How will you commute to work everyday?
How does Sarles commute to work everyday?
How does Jeter commute to work everyday?

If the answers to these three questions are not all "Metro" or "Metrobus", then that is the first thing you need to fix.
5 replies · active less than 1 minute ago
Sarles says he takes it every day.
MadAsHeck's avatar

MadAsHeck · 722 weeks ago

Very pleasantly surprised!
2 out of 3 ain't bad...

Thank you, Dan.
Metro Ryder's avatar

Metro Ryder · 722 weeks ago

Thanks for your follow up! This impresses me more than your blog post.
DMV Metro Riders, you should think before you speak and do a little research on your new Spokesman. Stessel has been an effective communicator for Amtrak and NJ Transit for over 10 yrs. and has taken on the task of providing better information to Metro's customers. Give the guy a chance. Would you prefer that Metro continue to not to communicate with you at all?
DC is part of the South and we are not showing any hospitality to our new resident. How would you feel if you were received with such negative comments on your first day of work?

Dan, as you can see we have a city full of people angry with Metro and for good reason. We have been let down for years with bad communication from Metro's CYA attitude, fearful of the safety on our trips, and gouged by increases in fares because Metro can't manage it's bottom line. I wish you luck in opening the lines of communications, clearly outlining Metro's agenda to improve, communicating benchmarked successes, and telling the truth so people can regain respect for WMATA, its staff and management.
3 replies · active less than 1 minute ago
I think this applies even if you don't work at the DMV (why they should be singled out, I don't know).
MadAsHeck's avatar

MadAsHeck · 722 weeks ago

DMV = DC / Maryland / Virginia.
:-)
DMV stands for District, Maryland, Virginia!
Use @wmata, not @metroopensdoors--those extra characters eat into my complaint tweets. Maybe that's the point.
1 reply · active less than 1 minute ago
Go back home!'s avatar

Go back home! · 722 weeks ago

Echoing the quote put above:

"They told him he would be placed under arrest, but Stessel said the man resisted arrest “which resulted in a fall.”"

So is that your way to introduce yourself to the DC community? By a blatant lie to cover up the Metro PD's violence against those who are defenseless and have disabilities?

How about you take your precious Amtrak back to New Jersey. It's not like we are going to hear from a hand puppet like you again on this blog anyway.
While most of the comments welcome what appears to be a baby step in the right direction, to those who criticize Stesser already, please remember that his predecessor would have probably insulted the media for even asking about the wheelchair incident.

He's just out of the faregates, give him a little time before judging.
Be Practical's avatar

Be Practical · 722 weeks ago

I know money's tight, but I think one of the most glaring case of Metro's inabiliity to communicate is the announcements on the Metro itself.

Most other transit systems have loud, clear, pre-recorded messages announcing the next station, which side the doors will open on and what the connections are.

In DC, you're really dependent on seeing the signs in the station, but it's dark and hard to see.
Only mentally disturbed people could like DC. This man was attracted to DC? I wanted to get away as far as possible. I have the misfortune of being from here
Ok, Dan, so your the spokesperson. Why we need a spokesperson is beyond me. Doesn't Sarles have a functioning voicebox? Well, I guess if I were a good enough bullshitter to get paid for it, I'd do it too.

Anyway, we only ask that you tell us the truth. Let us know what Metro is actually doing to address the problems. If they are doing nothing, let us know that too. Don't worry about trying to manipulate us with careful language. We are too smart for that. We've been toyed with for years now, like a ball of yarn at the mercy of a giant cat.
For Metro, I have only a few expectations:
1. Safe well-maintained trains that run on time - a few minutes late is ok, but more than 10 minutes is hell. If there are problems, let me know.
2. Accountable employees that recognize they are serving customers and that are held to expectations.
3. Security that worries more about the robbers, murders, rapists, molesters, and thugs riding among us and worries less about my bagel. (True story: I reported an assualt that was shrugged off. Two weeks later, I was surrounded by 3 officers when I walked into a station with a bagel in my hand).
1 reply · active less than 1 minute ago
I agree. Given that WMATA is operating at a deficit, they bring in someone and will probably give him an exorbitant salary just to issue press releases on things we already know.
Nice post. Let's hope there's follow through.
Why exactly was the bum from the police video not charged with DUI???
as a spokesman there is little he has control over. passing on the company agenda is about all he will do. making what? $150K?
Dan,

I hope you can make the needed changes to Metro. Unfortunately, The Metro culture is a world onto itself, resistant to change and immune from scrutiny and repercussions.

I hope you can restore the faith that has been lost amongst passengers over the years. Additionally, Metro needs to be what it once was, which is a clean, reliable, safe and efficient system of transportation staffed by professional, motivated and helpful employees.
"I believe that Metro is America’s transit system."

I'm sure this was meant as a patriotic throw-away line, but let's be clear that Metro is DC, MD, and VA's transit system and used predominately by daily commuters. So long as Congress continues to be stingy with funding, "rebuilding" Metro is about providing quality and reliable service to the paying customers - not some vanity project. Metro's failings cause real disruptions in people's lives.

Also, since you're working in communications, it would be a good idea for your department to look into launching a public education campaign discouraging suicide-by-Metro.
1 reply · active 722 weeks ago
I have only had two suicide by metro attempts ever get in the way of trips
He's a child.
Jennifer Conger's avatar

Jennifer Conger · 722 weeks ago

I wish you the best of luck, but I fear you will soon become disillusioned with DC and Metro. You are in the belly of the beast now.
Anon E Mouse's avatar

Anon E Mouse · 722 weeks ago

Great to see Dan here as opposed to uber liberal, Metro kiss up blog GGW.
spoonsterous's avatar

spoonsterous · 722 weeks ago

May 16th Examiner:
"Stessel said he looks forward to helping create “a climate of openness and transparency.” http://washingtonexaminer.com/blogs/capital-land/...

May 23rd Examiner:
"Metro has been saying the man was injured when he fell from his wheelchair while resisting arrest. But the video, posted on YouTube, appears to show the officers tackling the man in his wheelchair and pushing him to the ground.
...
They attempted to issue a citation for public drinking but he refused again, he said. They told him he would be placed under arrest, but Stessel said the man resisted arrest “which resulted in a fall.” http://washingtonexaminer.com/blogs/capital-land/...

And note that according to the May 16 article, the 23 was his first day on the job. I see he didn't waste any time creating that climate of openness and transparency!
Hi Dan,

Please let me know what Metro will do TODAY to start addressing the problems identified ad naseum in this forum. I'd like you to report everyday on what specific actions Metro is doing for that day. Don't give me a plan, give me specific actions taken each day that moves towards solving the problems. Thanks.
I would like to echo MadAsHeck's post:

How will you commute to work everyday?
How does Sarles commute to work everyday?
How does Jeter commute to work everyday?

If the answers to these three questions are not all "Metro" or "Metrobus", then that is the first thing you need to fix.

Additionally, pick the three longest escalators. You, Sarles, and Jeter decide amonst yourselves which one to climb, and each of you climb one, preferably in high heels. You don't even have to have them turned off. Once you have accomplished that, I will be willing to believe that "Metro regrets the inconvenience"
The quickest and easiest thing that Metro can do to appease riders is to put their staff through customer service training and enforce customer service standards. Every person on this board has had multiple incidents where Metro Employees have either failed to communicate, communicate in a hostile manner, or have otherwise hindered the public. From Metro bus drivers growling at riders when the farebox readers fail to scan the Smartrip card, to station managers speaking down to riders when they ask questions, to metrorail operators who simply say that "we are holding momentarily, we apologize for the inconvenience" for an interminable amount of time. We rely on Metro to get us from place to place in this city. We like the idea of not having to drive and park, of knowing how long it takes to get from one place to another, and of riding to and from our destination with a modicum of comfort. We get upset when this fails, and we would like a simple explanation of why. Get your employees communicating in a polite manner, using proper English, and doing so without attitude, and we will be much more willing to go along with all of the weekend delays, single-tracking, stations shutting down and increased headtimes between trains.
Mr. Metro CMNT's avatar

Mr. Metro CMNT · 721 weeks ago

I've been a reader of this blog for a long time, but I've refrained from commenting until now.

You as a PR person are PURPOSELY left in the dark by Metro mgmt.

I admire you for coming to this forum to talk, but you will be gone from Metro LONG before anything changes for the better.

i don't know what snakeoil Sarles sold you, but your now the spokesman for the worst run mass trans there is. Sarles is a nice guy who I've met /hears speak on a couple of occasions. I think he means well, but he's oblivious to the powers working here.

Best of luck!

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