Wednesday, June 6, 2012

"Broke"


I understand Metro's need to get information out about Rush+. It's going to confuse a lot of people.

But making these very slick, and no doubt expensive, five-panel brochures seems over the top for a transit agency that's perennially "broke."

Couldn't this information just have been put on a regular piece of paper?

Then there's the Rush+ marketing one reader called "asinine."

Metro's even ponied up the dough for yet another survey about Rush+ marketing and promotion.

And they're raising fares--again.

At least the fancy brochures are good as stylish and very expensive coasters:


Via @citygirldc: Hello @wmata. Had a great idea for your new brochure: bar coasters. And yes, I'd love a job in your marketing dept. pic.twitter.com/qTM93a7e

Other items:
They're playing with our lives (WaPo)
Man fatally shot at Southern Ave. bus bay (WaPo)
Metro secretary sues over religious discrimination (Examiner)
Officials spar over NOVA transit money (Examiner)
 
Creative Commons License
This work is licensed under a
Creative Commons Attribution-Noncommercial 3.0 Unported License.
Site Meter