Monday, June 22, 2009
People dressed in suit tops, pajama bottoms and slippers were at several DC Metro stations this morning as part of a new guerrilla marketing campaign concocted by DC PR firm Qorvis and Intel. The campaign, which is called "ScratchIT," encourages people to telecommute. Conveniently, Intel has a new product that will allow users to securely access their companies' systems remotely. In addition to being humored by the odd outfits, you have a chance to win vPro Notebooks and Robeks smoothies.
According to the Washington Post, the campaign will be at Chinatown, Dupont Circle and Farragut West stations tomorrow.