
A couple of weeks ago, Metro's new chief spokesman, Dan Stessel, guest blogged here. It seemed to usher in a new era of openness, and Stessel ended his post with a promising "let the conversation begin."
In a subsequent City Paper interview, Stessel said he'll try to make Metro employees available to reporters.
Amazing, right? Sounds great!
But is there any substance?
Take a look for yourself.
The below is a verbatim email exchange between Stessel and Unsuck. I was following up on an interview request with a Metro employee. Stessel initially replied that my questions could be handled "through Kubicek," (Metro's #2) which is usually flackspeak for "send me your questions, and we'll make sure to respond with platitudes," but we wanted to make sure.
Unsuck: Face to face? [With Kubicek]Other items:
Stessel: No.
Unsuck: Why not?
Stessel: Because he has a railroad to run. (This statement doesn't even rise to the level of "truthiness," as the Examiner appears to have been granted an interview with Kubicek, but I didn't know this.)
Unsuck: He's #2 at Metro. He testified before Congress, the NTSB, the Board etc. He should be available from time to time. The GM is made available from time to time.
Stessel: Not gonna debate.
Unsuck: So much for the new openness, I guess.
Stessel: I’m still on the fence on whether you’re trying to help or just love the attention.
Unsuck: Wow. Totally uncalled for.
Stessel: Openness.
Metro needs more escalator workers (Examiner)
Anon · 720 weeks ago
James · 720 weeks ago
Ever and Anon · 720 weeks ago
I regret I ever said welcome and hope he would be of help to us, the screwed-over public. I was blinded by desperate hope.
Hey Mr. Stessel. Want insults? I will now refer to you as Mr. Strudel. You show as much truthfulness as an inanimate dessert made of dough.
(I now await being called a racist against pastries.)
Gues · 720 weeks ago
anon · 720 weeks ago
ShartingExcellence · 720 weeks ago
It's clear when he says, "Let the conversation begin," he left off, "as long as we control the message, and our interlocutors are hand-picked softball-question-lobbers."
A huge number of riders come here for accurate information on Metro. It's usually not stories about sunshine and rainbows, because the system is a mess, and the organization possesses open contempt for its customers.
It's clear this guy thinks PR flackery is the same thing as real results. Unfortunately, this exchange indicates that nothing is going to change.
Anonny · 720 weeks ago
I do believe that Unsuck's INTENT is good, but oftentimes the blog comes across more whiny and complainy, rather than trying to engage in substantive dialogue. Sressel obviously sees this too, and he's just calling you out on it.
Jill S. · 720 weeks ago
This blog has "engaged in more substantive dialogue" in two years than Metro has over 40.
Do I agree with every opinion expressed here? No, but at the very least, the posts conversation starters, and we need to be talking.
Enjoy your new gig!
Anonny · 720 weeks ago
However, oftentimes there's a tone of superiority and stubbornness running in the background. Whether intentional or not, this comes across as an attitude of I'm-right-you're-wrong-and-that's-the-way-it-will-always-be. We all know people with this attitude (*cough*JackieJeter*cough*), and we all know how well it works for them (i.e. not at all).
Ever and Anon · 720 weeks ago
Guest · 720 weeks ago
Soylent Green Line · 720 weeks ago
Guest · 720 weeks ago
Mariterri · 720 weeks ago
horseydeucey · 720 weeks ago
anon · 720 weeks ago
You might be unaware, but for about eight years another guy attended virtually no public forum without being asked preselected/prevetted questions, and anyone who wasn't a card-carrying fan of said guy wasn't even allowed to attend.
Guest · 720 weeks ago
soylent green line · 720 weeks ago
http://www.drudgereport.com/
As an added bonus, there's a special message from Glenn Beck scrolling at the top of the site RIGHT NOW! Hurry, before he erases the chalkboard!
Kara · 720 weeks ago
Obviously not everything in the world is the result of the president's actions. Some things they can not do much about, or if they do will only make the situation worse ('foreign interference' claims and such). For things that they are involved with (like who can ask them questions), yes, it is their responsibility.
VeggieTart · 719 weeks ago
Metro is pretty much acting the same way: Whatshisface media flack may claim to want to have a "conversation", but he's dodging as well.
a-non · 720 weeks ago
F'n JD · 720 weeks ago
Matt G · 720 weeks ago
soylent green line · 720 weeks ago
John · 720 weeks ago
Either way, its looking like more of the same... shocker...
F'n JD · 720 weeks ago
If this is a public transit system, let the public elect the GM and the Board members.
What does Dan have to say about real democracy?
Matt G · 720 weeks ago
F'n JD · 720 weeks ago
facts · 719 weeks ago
Ugh · 720 weeks ago
adfds · 720 weeks ago
Radner · 720 weeks ago
Those in control of information for agencies, corporations, government, etc etc are a little slow to keep up. The major players are using this to their advantage by granting blogger interviews, sending them press releases, and taking advantage of the fact that blogs are slowly becoming more credible and more accessible to the public.
Stessel seems to have had this notion down, and perhaps it was squashed by the higher ups. He has someone to answer to, someone with a long history of hiding the truth, downright lying, and deceiving the public. He is just a mouthpiece for Metro. My prediction is that he's not going to last long at Metro, and if he has any morals or integrity is probably already looking for another job.
soylent green line · 720 weeks ago
n2deep · 720 weeks ago
now i will get down from my overtime stuffed soap box.
Anon and Ever · 720 weeks ago
PRMAN · 720 weeks ago
I don't know if he's a nice guy or not though it would appear he's not, but the change he can effect at metro is minimal
redline hostage · 720 weeks ago
Pick up big paycheck from Metro for a couple of years. Check.
Pad agenda for being number 2 man at Metro for a couple of years. Check.
Gloss over the problems at Metro while never fixing a damn thing. Check.
Proclaim that lack of funding is the issue. Check
Raise fares. Check
Sucker some other transit agency in the country into hiring me. Check
Metro Ryder · 720 weeks ago
Eric · 720 weeks ago
Richard · 720 weeks ago
I think I've read this blog long enough to say that Unsuck DC Metro is a blog that seeks to expose the inadequacies of Metro by revealing the truth.
If you could get the message across to Mr. Stessel that you would quote him verbatim and that your mission is truth based with the intention of eventually improving Metro (correct me if I am wrong) he would have a harder time saying no to you--although, of course, no matter what he doesn't want to talk to you, he doesn't want you exist.
He should know that his silence and/or non engagement speaks far louder than anything he might say, and not in a good way.
Richard · 720 weeks ago
Are these now mutually exclusive?
Why don't we put this question to our elected officials?
I think this guy Stessel is a jerk.
No matter what he "thinks" he has to know that what he says is going to appear in the media.
He might as well tweet a naked picture of himself to Unsuck.
Jerk. (Stessel, that is)
B.O. · 720 weeks ago
Strangely enough just after this analysis was published on GGW using the "Yesterday's Service" data: http://greatergreaterwashington.org/post/9032/met...
dcn8v · 720 weeks ago
ANON · 720 weeks ago
Sick org.
hrh king friday 13 · 720 weeks ago
John · 720 weeks ago
DanSnyder · 720 weeks ago
Take it from me. The mainstream media will do your bidding. Take a look: http://deadspin.com/5806301/dan-snyders-latest-me...
@Rizzz · 720 weeks ago
So much for the new regime. Sigh.
GWU Student · 720 weeks ago
This is a stupid attitude to take with ALL bloggers before evaluating what they're doing. It's a stupid decision to put that kind of snarkiness and superiority in writing. It's a stupid first move to promise something you're unwilling or unable to deliver. And in general, his comments just make him look like an asshole.
Dan, you're embarrassing to the PR profession, and it's pretty hard to lower the bar in this town.
GDopplerXT · 720 weeks ago
As far as Stessel's comments, I think he's spot on to question the intentions of Unsuck. While I don't think it's for the attention, as a long time reader I'm not convinced that Unsuck is trying to be helpful to anyone except stressed-out commuters who need a place to vent their frustrations. Which is fine, but also not something that Metro's official PR guy needs to get into. (I think his guest blog post last week was a bigger mistake than the email exchange with Unsuck.)
John · 720 weeks ago
GDopplerXT · 720 weeks ago
GDopplerXT · 720 weeks ago
GWU Student · 720 weeks ago
From a PR point of view, you never put something down in writing that you don't want to see on the front page of the NY Times, and this would probably not be something he'd want showing up on front page of the NYT (not that it will, but that's the principle). Funny enough, it's the same thing my grandmother used to tell me.
BCT · 720 weeks ago
I see no evidence that Stessel made some categorical decision to dismiss all bloggers though; he declined to give a *face-to-face* interview to *this blog." To the best of my ability to tell from what Unsuck didn't filter out, the [admittedly inappropriate, unprofessional] dismissiveness didn't come in until UnSuck went Sulaimon Brown on him.
GDopplerXT · 720 weeks ago
I guess I just disagree with how you're reading (figuratively) the email exchange between Unsuck and Stessel. I don't think it's all that scandalous and I don't think it suggests that he's not interested in giving out interviews. I also don't think it suggests he's an asshole, I think it suggests he's a PR guy with a PR job to do.
I also don't think that this blog carries as much weight in relation to "mainstream media" as you suggest it does. Maybe it does, but I would be surprised. (Like I say I'm not in the business so I'm just best-guessing.)
PR Pro · 720 weeks ago
They're not a PR pro, but they play one in blog comments. Or was it that you stayed in a Holiday Inn Express last night?
Dezlboy · 720 weeks ago
BCT · 720 weeks ago
Generally speaking, when a legitimate reporter requests and interview and doesn't get it, they write that XX declined to be interviewed (which itself speaks volumes) and they move on. I have never even heard of a legitimate reporter coming back with a "why not?" And what was up with that comparison to Congress and NTSB, are you channeling Sulaimon Brown here or something? Do you seriously think the #2 guy at any organization is going to treat a blog called UnSuck_Anything_, whose representatives approach them in this manner, as the equal of the NTSB or Congress. It looks like he took about a zillion cues that you already gave him and decided, "ok, I'm not dealing with a professional here, I'm dealing with a child, so I'll climb into the sandbox with you and play."
BCT · 720 weeks ago
GDopplerXT · 720 weeks ago
anon · 719 weeks ago
No, the more likely explanation is that someone higher up put the kibosh on it.
Fry · 720 weeks ago
what? · 719 weeks ago
BCT · 719 weeks ago
From the best of my ability to tell, he did not decline an interview. With Unsuck obviously cherrypicking the juiciest part of the email exchange, it is impossible for us to know what was said previously, but it is fairly evident that Stessel agreed to an interview, just not face to face. I am suggesting that if Unsuck is legitimately interested in conducting an interview rather than just looking for something to pick a fight about, they should have taken the interview in whatever capacity it was offered without bickering about the mode of the interview.
Even if they did want to push for face-to-face, retorting "why not?" is how a kindergartener argues with his mom about not buying him a toy, not how a professional goes about trying to persuade a professional to take time out of his schedule to meet him face to face.
Look, the Examiner gets interviews with Stessel and Kubicek all the time. Most of those are not altogether flattering for Metro, but they somehow keep getting interviews anyway. I'm going to take a wild guess that the Examiner's people know how to act like professionals.
unsuckdcmetro 92p · 719 weeks ago
Thanks for running up the comment count!
Kara · 720 weeks ago
Guestern · 720 weeks ago
PR Pro · 720 weeks ago
If this had been me, I would started offering exclusive, good stories about Metro to the blog. Your dailies, etc would probably not run them, but here you get attention nonetheless.
Instead, Stessel has probably breathed new life into the blog with his dismissive and childish attitude.
GDopplerXT · 719 weeks ago
Only if they had the time (resources) and believed the blog to be sufficiently influential.
"Yes, most of the news on here is negative, but there are certainly positive stories which display a willingness to tell both sides of the story."
As a regular reader I disagree somewhat with this statement. There are some positive stories, but the blog posts and comments as a whole are most definitely biased towards the negative. Go back and read my comments in the past and you'll see that there are many readers (commenters) who are not receptive to a less negative viewpoint.
"If this had been me, I would started offering exclusive, good stories about Metro to the blog."
You're kidding right? If he did this, he would be slammed by the blog's readers as trying to spread pro-metro propaganda and not facing up to the serious problems that Metro has.
"Instead, Stessel has probably breathed new life into the blog with his dismissive and childish attitude."
This blog has its own momentum and will continue on as it has thus far; I doubt Stessel's words have any real impact on this blog just as his words have to real impact on the operational state of Metro.
John · 720 weeks ago
Glenn · 720 weeks ago
"Patronizing. Condescending. Dismissive."
That is a perfect description of this site. I applaud Stessel for calling Unsuck out for being the attention whore that it is.
Let's face it: Unsuck DC Metro has No Interest in working to improve Metro's service. If Unsuck actually did play a constructive role, Metro would "suck" less - Unsuck would be putting itself out of business!
Radner · 720 weeks ago
Quest · 720 weeks ago
I'd use the adjectives informative, funny and patronizing. patronizing because metro is run by a bunch of idiots who deserve to be mocked.
crucible · 720 weeks ago
Unsuck has, like it or not, become a hub that has allowed users of the Metro to formally express thier daily experiences, and this gives them collectively more power and exposure than they would have individually. Often, these experiences are displeasure no doubt , but in absense of normal, regular superior experiences permeating through the Metro system, much of it is going to be detracting in nature by default.
11th · 720 weeks ago
truth is no one cares about the PR bs. this stessel guy can tweet and press release all he wants, but the substantive issues raised by this blog and others are what really matter. metro is not losing the PR battle, it's losing the battle to not run itself into the ground. if i were stessel, knowing that it's going to be a hard row to hoe to get metro's failures to not blow up into PR nightmares, i'd be trying to get everyone on my side as much as possible. fixing a system is hard; being polite (even when you feel someone is being unreasonable) is easy. you've got to do the easy things.
youknow · 720 weeks ago
GUEST · 720 weeks ago
Jennifer Conger · 720 weeks ago
no one · 720 weeks ago
FU Metro
Casey Jones · 720 weeks ago
Corresponding Toads · 719 weeks ago
drown · 720 weeks ago
People that ride metro on a regular basis are not in denial about the sad state of affairs and come here to vent, to commiserate and to educate themselves. It's not about attention for ourselves, it's a coping mechanism, a struggle for our sanity and a desperate attempt to shame Metro into getting their act together.
Shame on you Dan Stessel for trying to blame the messenger. You should know better.
Corresponding Toads · 719 weeks ago
S: hey baby, I'm here to provide openness
U: o rly? how bout face-to-face with one of the Metro goons?
S: lol no wai
U: y not? u said openness
S: I said openness not craziness lol i dun trus u
U: ... u noob
I'm still on the fence on whether Stessel is trying to help matters or just loves getting a paycheck. I know I'd love a paycheck. I can feign a caring attitude just as good as any WMATA employee. SIGN ME UP, BABE.
Top Job · 719 weeks ago
I see your true colors
coming through
I see your true colors
and that's why I doubt you
I always knew it was all a show
your true colors
true colors are dysfunctional
ooo, like the metro
Corresponding Toads · 719 weeks ago
Top Job · 719 weeks ago
Phil was joking around about Cindi's hair and said "I see your true colors coming out in the rainbow in your hair!". And, Cindi, says "Jesus, Phil keep going that's great. And she began to hum something close to what we know as the final tune and Phil just kept popping off lyrics "...that's why I love you";
"don't be afraid". I jumped in right there and added "to let them show" (no, I don't get or expect credit for this. Cindi really put the emotion into it, so Phil said "this is definitely your song, but I want to sing it later when everyone has forgotten about your version". Frankly, I was bored. Don't get me wrong I love Phil and Cindi, but to me they are the King and Queen of Banal song writing".
Corresponding Toads · 719 weeks ago
VeggieTart · 719 weeks ago
eed017 · 719 weeks ago
Usuck · 719 weeks ago
Grax · 719 weeks ago
Wouldn't it be more appropriate for him to pose in front of a non-functional escalator with 2-way foot traffic on the other escalator?
Gaypants · 701 weeks ago
Gaypants · 701 weeks ago